Incisive Media To Kill SES Brand, Rename Conference “ClickZ Live”
SES — formerly Search Engine Strategies — is about to undergo another name change, this time to “ClickZ Live.” The news comes from an email that Incisive Media sent to various contributors. From the...
View ArticleHow Well-Planned Content Can Get You Better Marketing Results by @krystianwlr
As a web content writer, you face the dilemma of what kind of content to write. The truth is, not every piece of content will fit into your marketing strategy. There are several types of content, and...
View ArticleSES Conference Undergoes Rebranding, Will Now be Known as ClickZ Live by...
An email sent from Incisive Media announced that the SES Conference & Expo will be rebranded as ClickZ Live. The email states: In a natural transition that recognizes the ever-evolving changes...
View ArticleSchema.org: Eight Tips to Incorporate Rich Snippets to Conform to Google...
Google’s latest search algorithm update, known as Hummingbird, is one of the most important updates in more than a decade. The update devalues websites with poor content and makes sure that people are...
View ArticleEscaping the Search Ghetto: Becoming Digital Marketing Strategists by @lmcerny
I recently had the pleasure of attending Pubcon 2013 in Las Vegas, where my brain was jam packed with a plethora of awesome internet marketing information – a lot of it directly relating my role in...
View ArticleRich Snippets: The Now-You-See-Them-Now-You-Don’t Phenomenon by @rbenci
At recent search engine marketing conferences in Chicago and New York (#SESCHI #SMXEast), Google’s Hummingbird announcement was the hot topic, generating endless buzz from industry experts and...
View ArticleValue Based SEO Strategy
One approach to search marketing is to treat the search traffic as a side-effect of a digital marketing strategy. I’m sure Google would love SEOs to think this way, although possibly not when it comes...
View ArticleYelp Lawsuit Could Mean Guest Reviewers Can Get Back Pay by @submitexpress
A recent class action lawsuit filed in California could result in getting unpaid wages for Yelpers, or Yelp Reviewers. The lawsuit states that the Fair Labor Standards Act (“FLSA”) law has been...
View ArticleHummingbird’s Unsung Impact on Local Search
Though I no longer actively consult for clients, there seems to have been a significant qualitative shift in local results since Google’s release of Hummingbird that I haven’t seen reported on search...
View ArticleHow-to Guide: Who Benefits From Facebook and SEM Advertising? by...
Many businesses wonder which advertising platforms match their business model best. Each advertising platform has unique features and a variety of advantages that business can draw on. Putting...
View ArticleSEO Discussions That Need to Die
Sometimes the SEO industry feels like one huge Groundhog Day. No matter how many times you have discussions with people on the same old topics, these issues seem to pop back into blogs/social media...
View ArticleWhy Conversion Optimized Landing Pages Are the Key to Online Marketing...
When it comes to links in social profiles, link building, and many other online marketing strategies, most people make one tragic mistake: they link only to their homepage. If you want to make the...
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Beware Of SEO Truthiness
When SEO started, many people routinely used black-box testing to try any figure out what pages the search engines rewarded. Black box testing is terminology used in IT. It’s a style of testing that...
View ArticleSearch & Social Must Reads for Every Internet Marketer
Internet marketing is constantly changing and evolving. As soon as you feel like you have a good strategy, things change and you find yourself starting over. So how do you stay ahead of the game? Stay...
View ArticleA New Geo-Targeting Best Practice: Segment Out Location Types into Separate...
I love reading PPC-related blog posts that are outside of the norm and lead to potential new best practices. An example of this was a blog written by Ginny Marvin on Search Engine Land called Google...
View Article4 Easy Steps to Convince Your Clients or Boss to Invest More in Mobile by...
Convincing clients and your senior management team to invest more in mobile advertising can be a difficult task. Statistically, mobile user’s conversion rates are lower. In addition, we’re officially...
View ArticleShould Venture Backed Startups Engage in Spammy SEO?
Here’s a recent video of the founders of RapGenius talking at TechCrunch disrupt. embedded content Oops, wrong video. Here’s the right one. Same difference. embedded content Recently a thread on Hacker...
View ArticleMission ImposSERPble 2: User Intent and Click Through Rates
It’s been quite a while since I first read (and bookmarked) Slingshot SEO’s YouMoz blog post, Mission ImposSERPble: Establishing Click-through Rates, which showcased their study examining organic...
View ArticleQuick Case Study: Google’s Mobile Ad Update Effect on AdWords by @PPCJoeC
In late September 2013 on Google’s 15th birthday, the search giant made an announcement that they were changing the appearance of their mobile and tablet search ads. The most noticeable change is the...
View ArticleWhy Industry Interviews Make For Good Blog Posts
Regardless of the specific content strategy you have for your blog, there are a few goals that all content creators share: 1) To offer useful content that engages visitors, 2) To keep that content...
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