Want To Turn Visitors Into Customers? Optimize Your Landing Page! by @QArea
Image credit: ShutterStock If high, landing page bounce rates causing abandonment issues, if the average conversion rate in the industry is twice higher than what you have, if inefficient pay per...
View ArticleDoes Google Now and Their Predictive Search Magical Assistant Mean A Leap...
I admit it! I am a Googler. I love everything Google. Love it or hate it, Google has become a household name, mostly due to its high quality and widely used internet search engine. This popularity and...
View ArticleWhy Webmasters Pass Their Margins Onto the Googleplex
In previous articles, we’ve looked at the one-sided deal that has emerged when it comes to search engines and publishers. Whilst there is no question that search engines provide value to end users,...
View ArticleNew Local Carousel
Google announced they rolled out their local carousel results on desktops in categories like hotels, dining & nightlife for US English search queries. The ranking factors driving local rank are...
View ArticleSearchCap: The Day In Search, June 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Study: Google Local Carousel Results Win 48% Of Clicks, While...
View ArticleHas Google Analytics Gone Social?
It seems that everyone and everything has gone social these days, even Google analytics. In a recent announcement Google let us analytic enthusiasts know that we will soon be able to share and...
View ArticleKeyword Research Plus
If we’re targeting keywords, getting good traffic as a result, but not converting as much traffic as we’d like, then it might be due to a market validation problem. Basic keyword research typically...
View ArticleThe Current Payment Model Is Broken
Most SEM agencies calculate their rates as a percentage of ad spend. It puts you (the customer) at a disadvantage because it incentivizes agencies to inflate your account, not improve it. When...
View ArticleWeb Design Is SEO | Most Important SEO Factors To Consider When You’re...
Search engine optimization processes made great strides in the last few years. When the phrase first appeared, SEO web design intended little more than stuffing your great 90’s website with whatever...
View ArticleHow Failure Can Make You a Better SEO
It’s been three months since the good Mozzers allowed my SEO from a Newb’s Perspective to see the light of day, and I’m back for another round. Except now HappyBrooke has had a dose of reality. That’s...
View ArticleBuying A Business
As Google makes life more difficult for SEOs, pure-play SEO business models, such as affiliate and Adsense, can start to lose their shine. Google can remove you from Adsense without warning, and the...
View ArticleClik here to view.
Scaling Your SEO Business in 2013 and Beyond
Is “it” over? No. For SEO practitioners, it’s been quite a bumpy ride over the past few years. Costs have gone up, the broader economy has continued to go south, and margins may have gotten a bit...
View ArticleBuilding And Selling An SEO Business
There’s an in-depth discussion going on in the members area about how to sell an SEO business. There will surely be readers of the blog interested in the topic, too, so I thought I’d look at the more...
View ArticleAre You Looking At Paid Advertising the Right Way?
Paid advertising made the change from the idea that ‘clicks were most important’ to focusing primarily on conversions and return on ad spend (ROAS). This change occurred quickly after conversion...
View ArticleGoogle Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics
Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, found in the Advertising section under Traffic Sources in...
View ArticleAdobe First To Announce Support For Bing Product Ads
Today, Adobe announced it’s first to market with support for Bing Product Ads. Very similar to Google Product Listing Ads, Bing Product pull from merchant’s product feeds to show product images,...
View ArticlePandas And Loyalty
SEOs debate ranking metrics over and over, but if there’s one thing for sure, it’s that Google no longer works the same way it used to. The fundamental shift in the past couple of years has been more...
View ArticleGoogle Changes How AdWords Quality Score Is Reported
In a post today, Google announced it is updating the way AdWords quality scores are reported. The changes will roll-out globally over the next few days. The updates are designed to “tie your 1-10...
View ArticleAuthority Labs Review
There are quite a few rank tracking options on the market today and selecting one (or two) can be difficult. Some have lots of integrations, some have no integrations. Some are trustworthy, some are...
View Article